Felix Obinna

I'm Felix. A freelance graphics designer.
Clients hire me because they want their companies to have a distinctive visual impact, one that sets them apart from the competition. So I create visual identities that bring clients closer to their goals, increasing their profits through improved attraction and retention of ideal customer bases.
Think of your brand’s visual identity as an investment. It’s something that when combined with a great product or service will pay off year upon year for the life of your business.


Below is my Design process. Checkout my Design FAQ HERE

The brief

Compiled from a Q&A session with the client, a design brief clarifies what needs to be done, keeps the project on track, and saves time for everyone involved.

Research and brainstorming

Time is spent reviewing the brief and asking followup questions before beginning more thorough research and brainstorming. Taken into account are a client’s competitors, market trends, product or service differentiators, the history of the business, the future, the current brand, and brand aspirations.


Using a pencil and paper helps generate a strong set of possible directions. The alternative of a mouse and computer adds an extra level of restriction that hinders creativity. Most sketches are eventually made redundant, but the point is to explore as many directions as possible before narrowing it down to two or three.


The most effective ideas are developed in digital format. The rendering stage involves transferring these options to Adobe Illustrator, to Adobe Photoshop, CorelDRAW and printed to PDF for the presentation.

The presentation

Each design is shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — on a phone app, billboard, signage, clothing, etc.). Then it’s over to the client to consider the designs and prepare feedback based upon how the ideas fulfil the brief.

Tweaks and finishing touches

This involves finalizing an option or making revisions until exactly the right direction is reached. The aim is to create a visual identity that works for the respective business, and for decades to come, so there’s always flexibility here rather than the need for an immediate “yes” or “no.”

Artwork supply

Artwork is supplied via email and/or made available for download. Specific file requests can be catered for.
The visual systems created are used for a variety of purposes — websites, stationery, vehicle wraps, billboard advertising. Additional collateral is also an option.

After service

The offering doesn’t end once a client pays the final installment. Should any design-related questions crop-up, I’m on hand to provide an answer, or to offer assistance with design application. I can help with print procurement, or any related issue that might arise.

If you're convinced and would like to hire me, you can send me a direct mail to felix@cgminds.com or use the contact form.

Looking forward to working with you.
See my Design FAQ page.