How to stop 100 logo samples and 1000 reviews.


Often times, I've heard designers complain of clients not being descriptive and constructive while giving reviews on designs.

This is just not it. When I see what I want, I'll know.
I'm sure this is one of the most annoying statements you'd want to hear from a client.
The most annoying thing designers come across is not having a project take a whole week/month. It's having a client who don't know what they want with regards to a design project. They 'll make you redo the design over and over again.

Working with annoying clients can be icky. But, the thing is, as a designer, we 're not just there to present designs in pdf, eps, svg etc. Part of our responsibility as designers is to help our clients achieve clarity.

To avoid the stress of having to redesign and keep going over reviews again and again and hoping each time that the client gets to like your work, you 'll have to approach your clients with direct questions about the business, their target audience and what they'd like their identity to accomplish. With this, you'll be able to know which part of the sea to face your boat.

Having a questionnaire that touches the necessary aspects of the brand, who they are, what they do and who they sell their services to does not just help you slay the number of reviews, it has a few other benefits like:

  • Confidence and Trust: First, it gets your client to believe that you can actually deliver. It's not just a questionnaire, your client sees you as a designer who understands what you do, cares for his business and is in to deliver the best. It makes them to trust your judgment and makes it easier to negotiate your terms and quote.
  • Save Time / Deliver Better: Having a well prepared Questionnaire goes a along way in saving you time as it cuts the amount of reviews the client will ask for 'cause having answers to those questions will help you understand more of what they want and that makes it possible possible to deliver better designs and cut the reviews.
I took my time and prepared the necessary questions designers should ask potential clients before getting down to a design project. Download it here.

Felix Obinna

Creative Visual + UI Designer • Awesome Dude. Curator/Writer at cgminds .