How to Write a Freelance Pitch That Gets Clients part 2

This is the continuation of the last write-up on this topic. Did you miss the first part?

It's here.

Picking My Pitch Apart

Now that we’ve looked over the four main issues of why this pitch never really worked out for me, let’s take it apart and look at the lines and areas that caused me the most trouble.

Listing My Age and Years of Experience

“My name is Jamal Jackson and I am a 20 year old.. my four years of professional experience…”
I used to think it was a great idea to list my age and years of experience in a pitch. In my head I thought that clients would be so impressed with my age, at the time I was in my teens, and would love to work with me now to build a solid relationship as I grow into the industry. I couldn’t have been more wrong!
Mentioning your age or experience in a pitch shows a potential client that you’re insecure about what you can bring to the project. This is so because both are mentioned to create a rose colored lens effect, making yourself look better after implying necessary viewing parameters.

Listing Everything I do

“designer, developer, blogger, and best-selling author……  written on web industry blogs such as SpeckyBoy Design Blog, Onextrapixel, UX Mag, and 1stwebdesigner… ”
In being harsh with myself, who cares about all that fluff??? Did the listing ask for a designer? Developer? Was it looking for a blogger or an author? Well, there are rarely listings that would seek someone with more than one niche skill set, so overselling yourself makes you look stupid. In fact if you see a listing looking for more than a niche in design or development, it probably would be a safe bet to ignore it. Unless you like looking stupid like I use to of course :)

Pointlessly Talking About Why I’m a Right Fit

“Through my years as a web professional… the most efficient way possible.”
You can sugar coat yourself in a pitch as much as you feel necessary, but that won’t change the work you’ve done. Everything I put into that paragraph could easily be seen, or not seen, just by looking at my portfolio site. So in the end all I ended up honestly achieving was making me looking less skilled than I actually am.

Best Practices

Now that we’ve seen some good examples of what not to do at my expense, its time to move on to what you should be doing. So in this section, we’ll be going over solid tips to create a great pitch that will get read and look over some examples.

Tips For Creating A Great Pitch

After going through the mistakes I made in the past with my horrible pitch, you should have a pretty good idea on what makes a great one. Just to fine tune your understanding a bit, here are a few good guidelines to always make sure pitch adhere to.
  • Keep it short, 2 paragraph max
  • Stay on the listings topic
  • DON’T mention your age or years of experience
  • No bragging
  • Keep it simple
  • Show your personality with some appropriate humor/wit
All that seems pretty doable right? GREAT! Now it is time to take a look at a couple of example pitches you could use.
The first example will highlight what to do with a listing that is short, and not asking for any specifics. The second example will provide an outline for how to address listings that ask for more detailed information. Things like specialties, desired rate, and best time to contact.

Example #1

Hello [insert company/contact person name],
My name is [your name], and I’m a developer based in Atlanta, Ga. I saw your listing, and thought I’d be a good fit for the role. Below you’ll find links to my portfolio site and resume, and a form of contact.
Preferred form of contact
I look forward to scheduling a time to talk this week about the project!
[your name]

Example #2

Hello [insert company/contact person name].
My name is [your name], and after seeing your listing I feel like we could collaborate well with each other on this project. My specialties are [your specialties]. My desired rate is [your rate], and the best time to contact me is [your best time].
Below you’ll find links to my portfolio and resume, and my best contact method.
Preferred form of contact
I look forward to hearing from you later on in the week to learn more about this project.
[your name]

Why Do These Examples Work

Both these example pitches have worked well for me because they satisfy the necessary criteria that each listing asks for. Of course it fits perfectly with the tips/guidelines we got from taking apart my early pitch. Just for reference, lets do a quick run through.
  • Both are short in length
  • Portfolio, resume(optional unless asked for), and contact info clearly displayed
  • No irrelevant information
  • Straightforward and to the point
Now you are ready to start looking for clients and you will know how to present yourself correctly now! Take action!

Challenge Time!

In the comments section show me how you would add personality to the examples I put in this article. I can’t wait to read them!

Felix Obinna

Creative Visual + UI Designer • Awesome Dude. Curator/Writer at cgminds .