How to Write a Freelance Pitch That Gets Clients part 1

At some point in every freelancer’s career  there comes a time when you’re going to write a freelance pitch for a client’s project. If the thought of being a salesman isn’t intimidating enough, this at least doubles after realizing how many other freelancers pitching and hoping for the project. All those different screaming freelancers saying, “Pick me!” makes it almost impossible to feel like your voice is getting through. Let’s get you that voice!

In this article we’ll be going over the ins and outs of crafting a freelance pitch that I gained through my years in the industry to help let your voice stand out in a crowd. This includes:
  • best practices
  • mistakes to never make
  • how to track results of your pitch
  • how to use these tracked results to adjust your approach

How I Used To Write a Freelance Pitch

How to Write a Freelance Pitch That Gets Clients part 1

Starting out in this industry I was like just about every other new freelancer. I didn’t know a thing! Now if you take that and mix it together with being somewhat stubborn, you’ve got yourself a long list of mistakes being made for quite a while. Rather than just listing my mistakes and describing how bad they were, I’m going to also show you what they looked like. Below you’ll find a freelance pitch I would’ve written right now if I hadn’t learned from my mistakes.
My name is Felix and I am a 20 year old designer, developer, blogger, and best-selling author based in Atlanta, Ga. Through my four years of professional experience, I have gained a good reputation for my exceptional design and usability skills, in addition to my semantically clean coding practices.
I have also written on web industry blogs such as SpeckyBoy Design Blog, Onextrapixel, UX Mag, and 1stwebdesigner where I also wrote a best-selling eBook on Responsive Web Design.
Through my years as a web professional, I have gained a good reputation for my attention to detail on the usability aspects of websites, my creative problem solving skills, and warm, and refreshing approach to my projects. As a front-end developer, I stand out because I am also a designer for one. So I understand both design principles and coding, which pushes me to strive in making my coding always come out semantically, practical, and in the most efficient way possible.
I have worked on such clients as AT&T, Realtree, Compassion International, Delta TechOps, Childrens Healthcare, and March of Dimes. In addition, I’ve been able to work on video conferencing apps whose parent company’s client list includes 75% of the fortune 100.
If you are interested in working with me then you can further learn more about my capabilities from my portfolio site, and you can hear what is being said of myself and work in the Testimonials section.
Thank you for taking the time to read this and consider me for this position, and have a nice day!
Back in my earlier days, I would use some generic pitch boosting myself like this ALL THE TIME! Looking at this today makes me a little sick. No very sick would be a much better description, pleasantries aren’t helping anyone here. Now that we’ve looked at hideous style of pitch, its time to take it apart and tell you what’s wrong with it. To start the dissection and criticizing of my old ways, we’re going to go with the high level than low level approach. This way before we get into the details, you’ll understand the high level aspects and will understand them so much more!

All I Did Was Brag

All I Did Was Brag
Looking at this pitch you’re probably thinking that it isn’t too bad, I did everything right. I talked about my experience, mentioned what I did, made note of my most proud of accomplishments in the industry, gave a link to my portfolio, and offered a thank you at the end. What could be wrong here, right?
Well if you look at the pitch very closely, you’ll notice a recurring theme. Sadly from start to finish, all I did was brag and offer very little substance to the person/team I was sending this pitch to.

I Never Answered Anything in the Listing
As I already said, this listing was used for every listing I saw. So what do you think the chances are of this actually addressing what one out of the many times I sent this out? The short answer is 0%. To understand why this percentage is so low, just think about fishing. When you go fishing you have the option of using a general bait that all the fish seem to like, or a specified bait only to catch specific fish. I was using the general bait that seemed to appeal to all the the fish, yet it only attracted the bottom feeders.

Too Much Irrelevant Information
So if the listing I’m applying for is for a designer role, why do I have my developer experience in the pitch? Back then I figured it just showed my diversity and would make me more appealing to work with. What it actually did was give off the perception to those reading it that I’m not really caring about or remotely interested in their project. Oh, and probably that I have a somewhat low reading comprehension ability.


Shows Nothing About Me
Looking at this pitch have you noticed that you could easily take my name out, and put yours in? Of course all of my bragging probably wouldn’t match up with your career at this point, but it could be done without having to alter anything else. This is sadly the case because I did nothing to show who I am in this pitch. Without that personality nothing really stands out about me as a person, and such would easily make this forgettable.
Way Too Long
Do you see how long this pitch is? It looks like I was trying to write a high school essay about why I’d be better than the other millions of emails you’re getting for this job listing. A client looking for a freelancer has to read and sort through an endless amount of pitches before they decide on who to work with. So to ask someone who goes through that many emails to read one as long as mine, only invites them to gracefully skim through and skip it.

To be continued.

Felix Obinna

Creative Visual + UI Designer • Awesome Dude. Curator/Writer at cgminds .